Friday, January 13, 2006

BzzAgent Raises $13.75M in Second Round of Funding - Boston, MA

BzzAgent, a Boston-based word-of-mouth marketing and media firm, has raised $13.75 million in its second round of venture capital, co-led by General Catalyst Partners and IDG Ventures Boston. Founded in 2001, BzzAgent uses its website to recruit and manage individuals to promote the marketing campaigns of BzzAgent's clients. The recruits are directed to perform various activities to generate word-of-mouth marketing. After filing online reports on their promotional activities, they are assigned points that can be redeemed for rewards. BzzAgent said that it has been profitable since its founding. Some of its customers include Anheuser Busch, Cadbury Schweppes, Energizer Batteries, Ralph Lauren, and Levi's Dockers.


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