ClarityBlue (UK/Boston) aquired by Experian (Illinois)

ClarityBlue, a Boston- and U.K.-based provider of database marketing technology, has been acquired by Experian, the Illinois-based provider of consumer credit and related marketing data services, for $150 million. Experian said that the acquisition further extends and complements its database technology and direct marketing businesses for financial services, telecommunications and media clients. "ClarityBlue's technology is built to handle the future of marketing with already developed capabilities that enable integrated campaign management in traditional channels such as direct mail, e-mail and call centers, as well as emerging channels such as SMS and video messaging," said Mark Parise, president of Experian Marketing Services.

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