Wednesday, March 08, 2006

Unica to Acquire Sane Solutions for $28 Million - North Kingston, R.I.

Unica, a Waltham-based provider of marketing management software, has agreed to pay between $26 million and $28 million to acquire Sane Solutions, a North Kingston-based provider of web analytics software. Terms of the deal include $22.8 million in cash and the rest in Unica stock. Sane Solutions provides technology for analyzing online customer behavior and web traffic. The company had revenue of about $6 million in 2005. Its customers include American Honda Motor Co., Inc., Coca-Cola, CVS, Geico and NASA.


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