Wednesday, December 20, 2006

Digitas to be acquired by Publicis Groupe - Boston, MA

Interactive advertising agency Digitas Inc. will be acquired by French advertising holding company Publicis Groupe for $1.3 billion in cash, the companies confirmed on Wednesday. Boston-based Digitas' (Nasdaq: DTAS) board of directors have unanimously recommended that its shareholders accept the Publicis Groupe tender offer. According to the deal, Publicis Groupe will pay Digitas Inc. shareholders $13.50 for each Digitas Inc. share.


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