JumpTap Takes Strategic Investment from WPP - Cambridge, MA

JumpTap, a Cambridge-based provider of mobile search and advertising technology, has received a strategic investment of undisclosed amount from WPP, a major, London-based communications service firm. The investment will provide clients of WPP companies -- collectively one of the world's largest buyers of media -- with access to JumpTap's services, the companies said. Both parties will also partner to develop new techniques to target and profile customers through mobile phones. Founded in 2003, JumpTap raised $22 million in its third round of venture capital last year, led by Valhalla Partners.

http://www.jumptap.com