Friday, March 02, 2007

Visible Measures Inc. Raises $5 Million in First Round - Cambridge, MA

Visible Measures, a Cambridge-based provider of audience measurement technology for Internet video services, has raised $5 million in its first round of venture, Private Equity Week reported on Friday, citing a regulatory filing. The investment was led by General Catalyst Partners. Visible Measures' technology is designed to assist in understanding Internet video audience behavior, improve customer targeting, and increase advertising performance.


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