Visible Measures Inc. Raises $5 Million in First Round - Cambridge, MA

Visible Measures, a Cambridge-based provider of audience measurement technology for Internet video services, has raised $5 million in its first round of venture, Private Equity Week reported on Friday, citing a regulatory filing. The investment was led by General Catalyst Partners. Visible Measures' technology is designed to assist in understanding Internet video audience behavior, improve customer targeting, and increase advertising performance.

http://www.visiblemeasures.com