Tuesday, May 15, 2007

AOL Acquires Boston-based Mobile Ad Firm Third Screen Media - Boston, MA

Looking to bolster its presence in the mobile advertising space, AOL said on Tuesday that it has acquired Boston-based Third Screen Media, operator of a mobile ad network and provider of a mobile ad-serving and management platform. Financial terms of the deal were not disclosed. Third Screen Media will operate as a subsidiary of AOL's Baltimore-based Advertising.com division. Randy Falco, the chairman and CEO of AOL, said that the acquisition "gives us a very strong position in the fast-growing mobile space." Third Screen, which will remain in Boston, operates a web-based, mobile ad management and delivery platform that connects agencies, publishers and carriers. More than 185 publishers have joined Third Screen's network, representing more than 225 million monthly advertising impressions. Publishers using the network include AccuWeather, Fox News, Gannett, Maxim and WWE.



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