Allurent Raises $7.5M Series B Round - Cambridge, MA

Allurent today announced that it has secured a second round of institutional financing led by Polaris Venture Partners. Polaris participated in Allurent’s initial round of financing and is reinvesting. GSI Commerce Inc. (Nasdaq: GSIC), a leading provider of e-commerce solutions, also participated in this round. Allurent’s software products enable Internet retailers to deliver engaging online shopping experiences from initial browsing through final purchase.

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