e-Dialog to be Acquired for $157 Million - Lexington, MA
e-Dialog, a Lexington-based provider of e-mail marketing services, has agreed to be acquired by GSI Commerce, a Pennsylvania-based provider of e-commerce software, for $157 million. Terms of the deal include $147.8 million in cash and restricted shares of GSI Commerce valued at $9.2 million. Founded in 1997, e-Dialog offers a combination of marketing intelligence and "relevance enabling" technologies. Some of the company's largest customers include Avis, BMG Music Service, Dell, and Hewlett Packard, among others.