Monday, June 16, 2008

Greenfield Online to be Acquired by Quadrangle for $426 Million - North Andover, MA

Greenfield Online, a Wilton-based provider of online consumer attitude survey services, announced on Monday that it has signed an agreement to be acquired by New York-based Quadrangle, a private equity firm. As a result, Greenfield, currently a publicly traded company, will be taken private. Quadrangle is paying $15.50 per share for Greenfield Online, a premium of about 17% over the company's closing share price on Friday. "Having followed Greenfield Online closely over an extended period, we became increasingly impressed with its international leadership position in online comparison shopping and survey research, as well as its record of strong growth," said Gordon Holmes, managing principal of Quadrangle, commenting on the deal.


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