GenArts Announces VC Funding - Cambridge, MA

GenArts, a Cambridge-based provider of visual effects software for the film, broadcast and video industries, has announced that Insight Venture Partners, a New York-based firm, made a venture capital investment in the company earlier this year. Terms of the deal were not disclosed. Also, GenArts, which was founded in 1996, announced that it has hired Katherine Hays as its CEO. Hays is the former COO and co-founder of Massive Inc., which was acquired by Microsoft in 2006. GenArts’ product, Sapphire Plug-ins, equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects. It has been used for major productions that include Spider-Man, The Matrix trilogy, and the television series Lost.

http://www.genarts.com