WordStream Launches Service, Raises $4 Million in First Round - Boston, MA
WordStream, a Boston-based provider of search engine marketing services, announced on Wednesday that it has officially launched. In addition, the company disclosed that it has raised $4 million in its first round of venture capital, which came from Sigma Partners. Also, the company has named Rob Adler as its president and CEO. Adler was previously co-founder and president of CCBN, a provider of online financial services that was acquired by Thomson Financial in 2004 for about $160 million. Founded last year, WordStream offers search marketing productivity tools for paid and “natural” search engine marketing.