Backchannelmedia Raises $3 Million in First Round - Boston, MA

Backchannelmedia, a Boston-based provider of digital television ad serving and response capture technology, announced that it has raised $3 million more in its first round of venture capital, bringing the total raised in the round to $10 million. Founded in 2000, Backchannelmedia is currently designing a complete "continuous loop" system that aims to merge direct marketing, Internet advertising, and television advertising industries into one platform driven by television consumer response results. The company said that it anticipates launching a closed over-the air-trial of the technology through a limited number of digital television stations and content providers during the first half of 2008.

http://www.backchannelmedia.com/