Spark Capital Invests $15 Million in Inform Technologies - NY, NY
Inform Technologies, a provider of website content management technology for established media brands, has raised $15 million in venture capital from Spark Capital, a Boston-based venture fund. Founded in 2004, Inform currently works with nearly 100 major media brands to help them "ensure that their sites are content destinations and offers editorial-quality features that keep readers engaged on their sites longer -- and that increase page views and revenue potential," the company said. Its "longstanding" clients include Conde Nast, Crain Communications, IDG, The New York Sun and Washington.Post.Newsweek Interactive. In recent months, 30 additional media properties have engaged Inform, the company announced on Wednesday.