Wednesday, June 18, 2008

Navic Networks acquired by Microsoft - Waltham, MA

Microsoft is acquiring Navic Networks for an undisclosed sum, adding interactive TV technology to its portfolio as the cable industry gears up its own advanced-advertising venture. Navic’s technology provides addressable advertising and interactive television applications on more than 35 million digital set-top boxes in North America. MSOs using the Navic platform include Comcast, Cox Communications, Time Warner Cable, Charter Communications and Canada’s Videotron.


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