Tuesday, March 03, 2009

CashStar Lands $4M, Launches Gift Card Platform - Portland, ME

Following its incubation by Coupons Inc., Portland-based CashStar said that it has raised more than $4 million to launch its new interactive gift card platform. The platform, already in use by clients such as Uno Chicago Grill, Travelocity Incentives and Gorham Bike & Ski, allows retailers to securely email monetary value, such as interactive gift cards, rewards, incentives and rebates. "Coupons.com has been incredibly successful at connecting online and physical markets as consumers shift from newspaper to the web," said Steven Boal, the president and CEO of Coupons Inc. "We anticipate that the same will happen in the gift card market, as more consumers shift from plastic gift cards to… virtual gift cards that can be redeemed online or in-store." CashStar utilizes Coupons Inc.'s print barcode technology, and also uses the company's network to promote its customers' gift card offerings.



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