Viximo raises $5M in funding - Cambridge, MA
Viximo, a Cambridge-based startup that is developing “virtual goods” for the Internet and iPhone, has raised $5 million from North Bridge Venture Partners and Sigma Partners, according to a report in Virtual Good News. In addition, the report said, Viximo has replaced its CEO Rob Frasca with Dayna Grayson, a principal at North Bridge. Viximo is refocusing its business model to provide Internet content for partners to incorporate into their applications and games. The company is maintaining its in-house design team and seeking to partner with brand and agency partners to produce virtual goods and virtual currency based around IP brands and celebrity licensing.