Thursday, March 16, 2006

Veridiem purchased by SAS - Maynard, MA

SAS reports it has bought Maynard's marketing resource management provider Veridiem Inc.
Financial details of the deal were not disclosed. The acquisition by SAS raises the company's Boston-area presence to about 160 employees, company officials said. The deal is SAS' seventh acquisition by SAS since 2000. In 2003, SAS acquired Marketmax, the provider of advanced retail planning and merchandise intelligence software. Veridiem's employees will join existing employees at SAS' office in Middleton, company executives said. Veridiem's software is designed to promote accountability in marketing organizations, and deliver continuous intelligence about the effect of marketing activities across various channels.


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