Tuesday, November 27, 2007

TrueAdvantage to be Acquired by InsideView - Southborough, MA

InsideView, a California-based provider of web-based sales intelligence services, said on Tuesday that it will acquire Southborough-based counterpart TrueAdvantage, a provider of sales lead generation software. Financial terms of the deal were not disclosed. "We're working closely with InsideView executives to make the transition for our customers as easy as possible," said Jake O'Leary, the vice president of technology at TrueAdvantage. The deal comes nearly six months after InsideView raised $7.4 million in its first round of funding, led by Emergence Capital Partners.



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