Visible Measures Raises $13.5 Million in Second Round - Boston, MA
Visible Measures Corp., a Boston-based developer of technology for measuring the behavior of Internet video audiences, has raised $13.5 million in its second round of venture capital, led by MDV-Mohr David Ventures. Visible Measures specializes in measuring the consumption and distribution of Internet video. Its technology is designed to allow video publishers and advertisers to measure every video interaction by every viewer, "from play to pause to rewind to forward-to-a-friend and more," according to the company. General Catalyst Partners, which led Visible Measures' first round, also participated in this latest investment round for the company.