Visible Measures Raises $10M Series C - Cambridge, MA

Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, announced today that it has secured a Series C round of financing of $10 million, led by new investor Northgate Capital with participation from existing investors General Catalyst Partners and MDV-Mohr Davidow Ventures. Visible Measures has raised over $29 million in total financing to date. This new financing will help solidify Visible Measures’ market position as the third-party measurement provider of choice for the Internet video industry’s leading advertisers, publishers, and aggregators.

http://www.visiblemeasures.com